This January, BCI had the opportunity to visit the HKTDC Hong Kong Toys & Games Fair 2025, and it was truly a fantastic start to the year!
Compared to the quieter edition in November 2025, this event was vibrant, bustling, and filled with exciting products that left us inspired.
Here’s a roundup of some standout items that caught our attention during the fair.
Check out all highlight products via YouTube. If you are interested in any products or services just get in contact with us!
See more events from HKTDC happening this year: HKTDC Events 2025
Trending Products That Stole the Show
1. Hot Trend Alert: Refillable Water Balloons
One of the most exciting trends we spotted was refillable water balloons—a game-changer for outdoor fun!
Here’s why we think they’ll be a hit:
- Easy to Use: Simply pinch, dunk, and throw!
- Eco-Friendly: Reusable design eliminates the mess and waste of traditional water balloons.
With their innovative design, these balloons are sure to dominate summer sales and outdoor play markets.
Check out the video for yourself—this is one hot trend you don’t want to miss!
2. ABS Iridescent Fidget Toys and Figurines
Fidget toys remain a strong favourite, and the fair introduced a new twist with ABS iridescent fidget toys and figurines.
These included bugs and animals, making them perfect for both play and collection.
Additional highlights:
- Keychains Priced at USD 0.25 per Piece: Affordable and perfect for parties or novelty gift items.
- Great for Parties and Gifts: A unique option for party favors and giveaways.
These shimmering, eye-catching toys are sure to attract both kids and adults alike.
3. Flocked Squishys: Trending and Versatile
The flocked squishys were another hot trend at the fair.
With 20 styles to choose from, these toys are available in two distinct materials:
- PU (Hard Dense Material): Durable and sturdy for those who prefer a firmer texture.
- Squishy Slow Rise: Perfect for the classic squishy toy experience, with a satisfying slow-rise effect.
Whether it’s for play, decoration, or as collectibles, the flocked squishys are a must-have this year.
4. Large Sensory Squeeze Toys
Sensory toys continue to dominate the market, and we were thrilled to see the large sensory squeeze toys on display.
These products are not only visually engaging but also built with high durability, making them perfect for active play.
Some standout designs include:
- Giant Banana and Snakes: Fun, quirky shapes that are sure to delight both kids and adults.
- Sourced Directly from the Factory: Ensuring competitive pricing and quality control.
These are perfect for stress relief, sensory engagement, or simply having fun!
5. Affordable Keychain Designs
For those looking for affordable novelty items, the keychain designs were a highlight.
These come in blind box packaging and are available at incredibly competitive prices:
- USD 0.20 – USD 0.30 per piece: Perfect as party favors, small gifts, or collectible items.
The variety of designs ensures there’s something for everyone, making them a great addition to any store lineup.
Educational and High-End Products
6. Magnetic Block Variations
Magnetic blocks continue to evolve, and the fair showcased some exciting new variations.
Highlights included:
- Customizable Stickers: Adding a new layer of creativity and personalization.
- Unique Shapes: A watermelon shape and a crane car that can be combined into space and construction-themed sets.
- Made of ABS Material: Known for its durability and safety.
These products are perfect for fostering imaginative play and creativity.
7. High-End Toys: ABS Marble Runs
Moving into the higher-end segment, we were impressed by the ABS material marble runs.
These engaging and educational toys are available at excellent price points:
- 122-piece set: USD 8.80
- 39-piece set: USD 3.00
All sets come with ASTM testing, ensuring they meet the highest safety standards. These marble runs are perfect for fostering creativity, problem-solving, and teamwork in kids.
8. S.T.E.A.M. Products: Build Your Own Walkie-Talkie
Educational toys remain a strong trend, and the S.T.E.A.M. products on display truly stood out.
One of our favorites was the build-your-own walkie-talkie kit, which combines fun and learning. Key features include:
- 100m Range: Crisp and clear sound for long-distance play.
- ASTM Tested: Ensuring safety and reliability.
This kit is sure to appeal to parents and educators looking to inspire curiosity and hands-on learning.
A Promising Year Ahead
The HKTDC Hong Kong Toys & Games Fair 2025 was a positive signs of some recovery in the manufacturing world for Toys with Buyers returning and the buzzing vibe at the show.
From refillable water balloons and sensory toys to high-end educational products, this year’s event showcased something for everyone.
We’re excited to see how these trends unfold throughout the year and can’t wait to bring some of these amazing products to our customers.
What caught your eye?
Let us know in the comments below!
If you want to check out any of the quotations please click here or email us at bci@bci-ltd.com.
Here’s to a year filled with innovation and play!
